The MVBWN (Mohawk Valley Business Women’s Network) has been around for 30 years…
It’s never been an easy name for the group… “V/B” and “M/N” can be difficult to discern if you’re saying the initials of the group, the “B” and “W” are frequently swapped around or the entire name is kinda slurred over by those who haven’t gotten the hang of it yet… which includes quite a few members too (It’s embarrassing if you can’t even say the name of the group you’re in!)
The group was founded as a source of support for women entrepreneurs. Yet “entrepreneurs” is not in the title, and the group doesn’t have an “official” tagline that clearly expresses its’ mission.
The members are the reason the group has survived 30 years; but I can’t help but think that the group would thrive if they branded themselves better – if they created a strong identity with a more recognizable name, a strong tagline, and a meaningful logo.
As incoming president this year, I’m hoping to help with that – if you have suggestions or thoughts I’d love to hear from you!
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